Ebay&Amazon Affiliate Tips For Quality Traffic

Here are some tips to help you improve the quality of your traffic:

1. Pick the right business model.

- The sites which work best are those that get people interested in buying and are more product-oriented. For example, sites where you can read reviews, compare prices, surface great deals or niche content sites.

- The sources of traffic to your site, whether paid for or organic, should be of high quality. If you have good quality traffic coming to your own site, this is likely to result in high quality traffic to eBay, but the reverse is also true. Therefore, if you buy traffic to your site, ensure that is well targeted and commerce-related. We have found that PPC campaigns and relevant natural search traffic generally perform better than buying from Ad Networks.

2. Create a good user experience

- Develop relevant copy and regularly update it.

- Encourage user-generated content, such as product reviews.

- Integrate eBay listings into your site, as this generally performs better than creatives or text links.

- Use the data you have about your visitors’ demographics and interests to showcase the most relevant listings.

- Always inform a user they are going to eBay.

- Do not offer your visitors an incentive to click on an eBay link or to register an account on eBay.

3. Landing Page optimization

- Use the geo-targeting functionality to ensure your traffic is directed to the most relevant eBay site.

- Consider which landing page you direct your traffic to carefully, as the eBay homepage is generally not the best option. For example, if your content is about model cars, try linking to a model car search result page.

4. Continually optimize

- Try to give each placement or site a different campaign id, so you can monitor the metrics and EPC amount for each.

- Use this data to focus on campaigns that are performing well and optimize those that are of low quality.

- When testing new approaches, remember to set up a new campaign so you can check that the quality is good and that it will not dilute your overall EPC.

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